content creation

  • Great Things Require Time

    It was Christmas Eve, and I was waiting in line for bagels.

    As someone who grew up in New York now living close to Philly, I’m admittedly a snob about the quality of the bagels I eat. But there’s a bagel shop not 5 minutes from my house that makes the best bagels I’ve ever had outside of NY/NJ.

    And they offer preorders for Christmas Eve. It’s become a bit of a tradition in our house to get those bagels and do a Christmas Eve brunch.

    They also have a select stock for people on a first come first serve basis. People who preorder can buy from this stock. The many preorders combined with the select stock creates a long line. After-all, these bagels are superb.

    So we waited.

    And during that wait, there were some people who complained about the wait1.

    But no one left the line or cancelled their order. After all, if all they wanted was bagels, they could have gone to the grocery store a few doors down and buy bagels immediately.

    But those are not even good bagels. And we wanted great bagels.

    See, there’s a dirty little secret that no one wants to hear these days:

    Great things require time. And they’re worth the wait.

    What does this have to do with podcasting? Or content creation in general?

  • What I Learned Publishing a Daily Podcast for 3 Months

    As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.”

    The second is, “he’s always swinging for the fences.”

    The former has a positive connotation. If you aim high, even if you fall short, you’ll still do something great. The latter can be negative. You’re constantly trying to hit a home run (and striking out) when a single will do.

    Last year I was pretty set on doing a daily podcast. I loved the idea of combining that with a mini podcast to create a fantastic back catalog of podcasting tips for anyone at any stage of podcasting.

    It also allowed me to experiment and really understand what goes into creating a daily show.

    The short: it’s a lot of work. I’m going to share everything I learned with you. Then you can decide if I was shooting for the moon to land among the stars, or swinging for the fences and striking out.