Adobe Firefly. Prompt: Please generate an image of a podcaster sitting in front of a mic, surround by pillows and looking very comfortable.

Related

  • Podcast Do’s and Don’ts

    When I became a parent, there was no shortage of advice from anyone who had a kid at any point in their lives. From the most common, “sleep when the baby sleeps,” to the less common (but way more useful), “take the baby with you the first 2 months of their lives because all they do is sleep,” I was bombarded with a seemingly endless list of all the things I should and should not be doing as a freshly minted dad.

    And while podcasting isn’t the same thing as being a parent, there is that same firehose of advice from everyone from people who started a podcast this week to people who’ve been doing it for 10+ years. This advice comes from a good place, but it’s easy to get overwhelmed.

    Want to cut to the quick? Click: Do’s | Don’ts

    Why This List is Different

    When I started podcasting, I documented my journey. I wrote down the questions I had, and the answers I got. I made note of the hard parts, and the advice I didn’t get that I should have.

    As a podcast coach, I check in with my students and clients. I ask them what they are struggling with. And I ask them what their revelations are, as they happen.

    This list is the culmination of all of that — my 10+ years experience, and the new problems facing podcasters in 2023.

    Podcasting Can Be Hard

    As you start your podcast, you’ll be faced with tons of decisions to make, like format, if you should have video, what kind of gear to buy, and more. These lists should make it easier, without overwhelming.

    Here are some dos and don’ts to help make your journey a little smoother.

    Get 40+ Automations for FREE!

    One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my automations. And for a limited time, you can get access to the entire database. That’s over 40 automations for Zapier, Make, Shortcuts, and more.

    Get Instant Access using the form below:

    Full Automation Database

    This field is for validation purposes and should be left unchanged.
    First Name(Required)

    Podcast Do’s:

    • Determine the purpose of your show (why are you starting it?)
    • Research your topics and guests
    • Send it to more than just Apple Podcasts
    • Send it to YouTube, even if it’s audio only.
    • Record a few episodes before officially committing to see if you like it
    • Make the audio quality as good as you reasonably can
    • Encourage engagement with your audience (ask for feedback, reviews, etc)
    • Have a website to share episodes
    • Start building your list as soon as possible. I recommend ConvertKit.
    • Grab the social media profiles
    • Consider Mini Podcasting
    • Have fun

    Podcast Don’ts:

    • Sweat the Audio Quality too much (it should be listenable, but you don’t need to sound like NPR)
    • Feel like you need video (but consider it when it makes sense)
    • Be afraid of experimenting.
    • Stagnate. Change up the format from time to time!
    • Assume it will make you rich
    • Assume you will get thousands (or even hundreds) of downloads in the first week
    • Make your intro music too long (DO get to the good stuff)
    • Make it an hour long pitch (DO add value for your listeners so they trust you)
    • Get discouraged. Podcasting is a bit of a grind so make sure to have fun.

    A Few More Resources

    Just in-case you need a little bit more:

    1. Start a Podcast for less than $100
    2. 3 Ways to Make Money With Your Podcast — and How to Plan Ahead
    3. 5 Episode Ideas to Record Your Podcast FAST

    And hey…if you want some pointed feedback, I have some, get in touch. I offer 1-on-1 coaching.

    And Happy Podcasting!

  • The One Thing All Podcasters Can Do to Engage More Listeners

    Taking the leap to begin your own podcast can feel intimidating. When I talk to folks who are considering getting into podcasting or who have recently begun releasing episodes, a lot of the same questions come up.

    Can podcasting help me sell my course/book/product? Do I need a website for my podcast? How do I get more listeners? Is this even the right time to start podcasting?

    If you find yourself asking any of these questions, I want to assure you that it’s not too late to build a successful podcast that will complement your work. Keep reading to learn:

    • Why the best thing you can do to support your podcast is to create a dedicated web page for every single episode.
    • What to include on a robust show notes page.
    • How to avoid a common podcaster mistake and how to get your listeners to do what you want.

    I have long encouraged anyone who is interested in starting a podcast to do so, and as an author and course creator myself, I strongly believe that podcasting is one of the best marketing and promotion tools available. But with so many great shows out there, active podcast listeners may wonder if podcasting has reached a saturation point. I think the numbers suggest otherwise.

    Buzzsprout reports that as of October 2021 there are 2.1 million podcasts, and only 64% — or 1.4 million — are active. By comparison, there are more than 37 million YouTube channels (yet you rarely hear anyone suggest that video content has reached saturation).

    Perhaps a bigger challenge than competition from other podcasts is the issue of holding your listeners’ attention. The very thing that makes podcasting so powerful is its intimacy — listeners will invite your voice into their ears at home, in the car, while commuting, gardening or exercising. And while this is a great way to get potential customers to know, like and trust you, it also means that your listeners are multitasking — and likely not hanging on your every word.

    Based on Episode 232 of How I Built It, here’s a look at how to use your podcast’s website to connect with your audience and grow your podcast.

    Your podcast needs a website

    When your focus is on creating great podcast episodes, it can be tempting to push other things — such as building a website — off to the side. After all, listeners can find your podcast on any number of platforms that offer a feed page. Why not just send people there?

    The problem with relying on feed pages from Apple or your podcast hosting platform is that they are limited in their capabilities and objectives. A podcasting platform is all about syndication, whereas your objective as a podcaster is to welcome and connect with listeners, and ultimately to engage them with your product, course, book, etc.

    A great website will turn your podcast from a one-way street (you post episodes, they listen, end of story) into a two-way street where you invite listeners to join your community, your mailing list or your paid membership.

    Podcast Booster Blueprint

    Use my 10-year podcasting journey to put your podcast on the right track. 

    Get my free Podcast Booster Blueprint now. In this email course, I’ll walk you through 5 changes you can make in minutes to:

    • Attract and keep your ideal listeners
    • Skyrocket your downloads
    • Start making money (now) 

    No hacks. Only Real actionable tips I test for you. 

    Podcast Planners

    This field is for validation purposes and should be left unchanged.
    First Name(Required)

    What to put on your podcast’s homepage

    Your podcast website doesn’t need to be fancy, but you should include a few essential elements on the homepage to help listeners know they’ve arrived at the right place.

    • Your podcast artwork, for easy visual recognition
    • A headline that describes the mission of your show
    • A brief description of your show with a clear way to listen (This could be your latest episode or a link to a list of episode pages — more on that below.)
    • Subscribe buttons (I like the Podcast Subscribe Buttons plugin for WordPress.)
    • A bit about you, why you started the show and what listeners will learn
    • An opt-in to your email list

    Every episode needs its own web page

    The #1 recommendation I offer to podcasters is this: create a dedicated show notes page for each and every episode of your show.

    Why? A dedicated episode page provides ONE destination where listeners can find all of the information they are looking for — including ways to connect.

    🎤 Top Tip: Make your show notes URLs something that is easy to say and remember. I use the structure https://howibuilt.it/EPISODE-NUMBER and have that URL redirect to one that is more search engine-friendly.

    What to put on each episode’s show notes page

    Here are the elements that every episode page should include:

    🎧 An audio player where someone could listen to the episode right then and there

    📝 A couple of paragraphs of description (which could be the same as what you put into your podcast summary on your feed)

    🔗Relevant links — It’s OK not to include every single thing that’s mentioned, but do make sure you cover any book recommendations, on-topic tools and a way to connect with your guests

    💡 Top 3-4 takeaways from the episode — These provide great context to help listeners decide whether to listen, as well as more content for search engines to crawl

    👍 Social media share buttons

    💜 Subscribe buttons

    🖱️ A clear call-to-action — mailing list sign-up, content upgrades, paid membership, etc.

    Why clear calls-to-action matter

    If you’re a podcast listener, you’ve heard the standard episode closing, which sounds something like this:

    Hey, thanks so much for listening. Be sure to rate us and review us on Apple Podcasts, follow us on Apple Podcasts or wherever you listen to podcasts. Be sure to share this with a friend. Check out the show notes over here. Thanks to our sponsors, blah, blah, blah…”

    This is one of the most common mistakes I see among podcasts. It’s just too many things to throw at your audience, who — as I mentioned — are likely involved in doing something else while they listen to your show.

    Your clear call-to-action should be ONE thing and one thing only.

    Make your clear call-to-action work for you

    Keeping your calls-to-action (or CTAs) simple doesn’t have to limit your creativity or lock you into one request forever. Here are some ways to change it up while still keeping things straightforward for your listener:

    • Experiment with what works best. Use a single CTA — like “sign-up for my newsletter” for a few episodes and see if you notice a bump in subscriptions. If it’s not working how you wanted, change it up for the next few episodes.
    • Use a single destination (the show notes page), but change up the CTA that accompanies it. Think of the episode page as the portal to everything related to your show, so whether you’re asking people to check out your membership or share the episode with a friend, they’ll know the episode page is where they can find what they need.
    • Don’t wait until the end to make your request. I’ve been sharing my clear CTA right at the beginning of each episode, and it’s working out really well.
    • Repeat, repeat, repeat! You can’t overstate your clear CTA, so be sure to mention it several times throughout the episode.

    📧 Top Tip: Building your email list is a great place to focus. The social media outages in October 2021 were a great reminder that you might not always be able to rely on third-party platforms to reach your audience. When in doubt, point people to your email sign-up (on your show notes page)!

  • Do Episode Numbers Matter?

    My podcast, Streamlined Solopreneur, has undergone a lot of changes in this short year:

    1. I’m doing more solo episodes
    2. All of my interviews this year have been 2-part episodes
    3. I’m tinkering with the format
    4. I’m being very selective about sponsors
    5. YouTube and Spotify are a bigger part of my growth strategy
    6. I killed my membership

    I’m also approaching 500 episodes — a very exciting milestone, if for no other reason that it’s a testament to the host’s dedication to the show.

    While all of this was going on, I also decided to make my free, private podcast public.

    An Unsuccessful Experiment in Growth

    When I set out on this experiment, I had 2 important goals:

    • Build my mailing list with a free but private podcast.
    • Prove that there are many ways to produce and grow a successful podcast.

    I felt that I could grow my audience with a podcast worth listening to that doesn’t have a high production value (this is different from quality), as long as I have good content and audience alignment.

    I just hit the 6-month mark on this experiment, and I’m going to call it unsuccessful…or at least half unsuccessful. I think I was able to prove that you don’t need high production value to have a good podcast. In fact, I get more engagement from that show than from my flagship show.

    So, does that mean that the “growth” goal was a failure? I don’t think “failure” would be fair because people have joined my mailing list because of it, but I noticed a few things:

    1. Sharing this is hard because it hinges on the fact that people already know me and care about my ruminations.
    2. Sharing links on social media (outside Bluesky) has been pointless for me, and I don’t like just sharing a link anyway.
    3. I was reluctant to share the episodes with my current mailing list because I have more subscribers than I have private podcast spots with my audio host.

    I also know there are several things I could have done better, like more ardently posting “related” stories to social media to drive growth…but that feels like it’s defeating the purpose of a quick, thought-driven podcast.

    Ultimately, I think this is better served as a public podcast. It can still get people onto my mailing list, but they won’t have to opt in just to listen to a 5-minute stream of consciousness.

    But what does this have to do with episode numbers?

    Where to put the Audio Notes

    When I decided to make the show public, I struggled with if I should just make it part of my main show, Streamlined Solopreneur, or keep it on its own feed.

    The former would cause a bit of a podcast numbering issue, as I preschedule 4–6 episodes ahead of time.

    This wouldn’t matter if my episodes didn’t rely on the episode number for the URLs, or if I didn’t reference them during the show.

    I’ve decided not to reference them during the show anymore, just pointing people to the “show notes” or “description.” I don’t have hard data telling me if URL vs. just referencing the show notes matters.

    But the URL for each episode being streamlined.fm/EPISODE-NUMBER is still incredibly useful to me, especially when referencing previous episodes, or pointing people on closed platforms (like YouTube and Spotify) to a property I own.

    So I’ve decided to keep it on its own feed — which would imply that episode numbers matter…at least to me.

    When Episode Numbers Matter

    Through this experiment, I realized episode numbers do matter in some cases:

    Your show is serialized. If your podcast tells a story the relies on your episode being in order, episode number matters greatly. New listeners need to know when to start.

    I know some listeners like to start any show at episode 1, but for episodic podcasts (podcasts where each episode is discrete and doesn’t rely on the previous episode), a date-based listing suffices.

    Podcasts with short series. One of my new favorite shows is, The Rest is History, which usually does a 3-4 episode story arch on a specific event in history. Not only do episode numbers matter here, but this is one of the few times when I think having the episode number in the title is helpful.

    You’ve made them important. And here’s the bucket I fall into. I’ve embedded the episode number into the very fabric of my podcast, referencing them in many episodes, and even readjusting them last year so that the episode numbers match the total number of episodes published on the feed.

    As I publish every episode on my podcast feed, on YouTube, on Spotify, and on my website, ensuring consistency is critical to me.

    Plus, all of my automations — nearly all of my podcast systems — rely on a pre-assigned episode number. The show has worked this way for 9 years.

    I recognize this is the weakest argument. I can abandon the “parity” rule, and no one is paying attention to my episode numbers as closely as I am. As long as a URL is working, people probably won’t care…not enough to completely abandon the show, anyway.

    Perhaps the real question here is, “do episode numbers matter before an episode is published?”

    I suspect for most people, the answer is no. After all, how many people know a TV show’s episode number…or care about it except for when they’re trying to remember where they left off when streaming that show?

    Ultimately, I decided that episode numbers for Streamlined Solopreneur matter enough to me that I’m not going to merge my audio notes podcast into it.

    If you’re trying to decide how important episode numbers are, consider how much your listeners rely on them, or if your podcast system uses them in a crucial (read: it will break if you mess them up) way.

    For me, episode numbers are an integral part of my process. But for most podcasters, they likely matter only after an episode is live — if at all.

  • Podcast Predictions for 2024

    Over the last 2 days we looked at the ghosts of podcast past, and podcast present, in an effort to learn how we got to where we are, and what really makes a good podcast, well, good.

    For the final article of Podcast Advent 2023 (!!), I want to turn our attention to the Ghost of Podcast Future, and look at what 2024 has in store for podcasting.

    There were a few stories in recent months that I believe will inform how we approach, measure, and produce podcasts in 2024.

    One quick programming note: I’d really like to speak intelligently on Custom GPTs, and do believe that they’ll have a big impact on podcasting (remember what I said yesterday about AI not understanding our audience?). But I haven’t made one yet, and really want to test it first. That’s likely something I’ll do for members in January.

    OK — let’s jump into the predictions.

    Downloads will matter less

    I’ve heard more people say this year than in previous years that downloads are not the metric that matters. And while that’s absolutely true, downloads have been the only metric we’ve consistently had over a long period of time.

    But with more companies trying to track “listeners,” Apple Podcasts and Spotify making more stats available to us (like consumption and engaged listeners). And YouTube throwing it’s hat and analytical prowess into the podcasting ring, that’s going to change.

    iOS 17 has already made a change in Apple Podcasts that dramatically changes the number of downloads a podcast sees.

    Plus, some podcast hosting companies are reportedly willing to let their IAB compliance lapse, meaning they won’t have the backing of the only organization that tries to standardize podcast download numbers1.

    All of this is creating a perfect storm in 2024 for podcasts to leave downloads counts by the wayside, and instead measure something more meaningful — email signups, engagements, even clicks in show notes or visits to URLs the hosts says on air.

    On Day 14, I posited that your podcast’s clear CTA is crucial for your podcast to grow. That’s going to be even more true in 2024.

    Podcast ads (as we know them) will take a hit

    With the primary metric for podcast ads taking a hit in 2023, you might be wondering how they’re affected, if at all. And while there have been some reports of podcasters having to do more make goods2, there’s actually another story I’m thinking about.

    Podcast listening service Auddia has announced that it will automatically skip ads in podcasts for listeners on their pro plan. Let’s ignore the fact that they are profiting by modifying the listening experience of content they don’t own, potentially taking money out of the pockets of the actual content owners3.

    Instead let’s look at a long-standing trend for listening who enjoy free content on other web-based platforms: they hate ads.

    Specifically, they hate intrusive ads that interrupt the content poorly. This is why ad blockers are so popular. It’s why people go through great lengths to block ads on YouTube (or pay for YouTube Premium, which gives money back to the creators).

    Moving into 2024, we’re seeing downloads take a hit, a growing disdain for podcast ads, and many podcasts still struggling due to lack of interest in advertising.

    That means podcasters will have to be creative about how they integrate brand deals and generate income with their podcasts.

    That’s not to say podcast ads will disappear, but we’ll see more podcasters try to diversify their income to not rely fully on podcast ads.

    We’ll see some podcast listening app consolidation

    Stitcher closed. Castro appears to be on its last legs. YouTube has entered the podcasting arena, and more people are using Spotify and Apple Podcasts. Apple Podcasts has actually made some big updates this year — most of them very positive.

    We also see smaller apps, like Pocket Casts, experimenting with a higher tier revenue model. It’s becoming harder for independent podcast apps to compete, so we’re seeing a great consolidation of podcast apps.

    What does this mean for us podcasters? It can be bad or good. Bad in the sense that less competition can lead to a lack of innovation and the potential for more vendor lock-in.

    But I don’t think we’re there or will get there. Because podcasts are based on RSS feeds, consolidation can happen, but wholesale gatekeeping cannot.

    So you can also take a more optimistic approach. If podcasters understand where the vast majority of their listeners are consuming their podcasts, they can tailor the experience, offering bonus content, having specific calls to action, or, if video is an important aspect, putting more effort into that.

    Which leads me to my final prediction for 2024…

    Podcasters will have to get more creative with content

    Something else I heard a lot more this year than in previous years is that the straight interview podcast is dead.

    I’ve personally made several changes to the format of my show, and I’ve spoken to other podcasters who aim to put a new twist on the format or borrow from other mediums.

    The ghost of podcast past taught us that differentiation through quality is important. It’s no longer good enough to just release a raw interview and hope people will listen.

    That’s even more true with YouTube supporting podcasts and Spotify supporting video. Creating a better experience is a necessity.

    Going into 2024 your goal, if you want your podcast to succeed, is to be creative with your content. Experiment with different formats. Try a solo show. Try bringing on a regular cohost.

    Think about the story each episode tells.

    The way you can spend more time on the content is by leveraging AI and other tools to help improve your podcast workflows.

    That’s what the ghost of podcast present taught us — and that’s the whole reason I run this site.

    Save time where you can to spend more time adding the human element to your show.

    That was my goal this podcast advent, and I really hope you enjoyed reading it as much as I enjoyed writing it.

    Merry Christmas if you celebrate, and here’s to a fantastic New Year — for you and your podcast.

    1. Though it’s worth noting that there are druthers about the IAB as well. Chiefly that the expiration of compliance feels more like extortion than a dedication to standard.
    2. An extra ad you have to run if you don’t hit a specified number of downloads.
    3. I will be taking steps to ensure Auddia doesn’t have my content on it — not with my permission anyway.
  • My Process for Finding Podcast Guests

    Perhaps one of the most time consuming processes is finding and booking podcasts guests.

    I’ve spoken at length about how to improve the process of booking podcast guests. But what about finding them?

    When you first start out, you likely have a list of guests you can reach out to — people in your network, friends, and family who will help further the mission of your podcast.

    But that list will run out — and you need to reach outside of your immediate network and properly vet guests.

    This can feel like a lot of work. Think about this: there are people in every major sport whose full time job it is to scout athletes. They need to find, watch, and track young athletes, then figure out if they have the “it” factor to draft them.

    Most podcasters don’t have that kind of time. I certainly don’t.

    So here’s what I do instead.

    Podcast Guest Application Form

    First, I have an open form on my website where anyone can apply. I’ve gotten some great guests this way.

    If I get email pitches, I send people to that form as well.

    The main reason is I have clear instructions on what I’m looking for, so there are some barriers. If they fail any of my checks (like saying, “I’d love to tell my story,” even though I make it clear that I don’t do founder stories), they’re instantly rejected.

    But it also filters all people into a Notion database where I can quickly review applications. Then based on if I accept or reject them, they get an email — automatically.

    Ask People in my Network

    Next, I ask people in my network to recommend people in their network. I’ve connected with lots of great people — including podcast guesting agencies, who always have a wealth of clients to recommend.

    I still vet these folks, but if they’re coming from someone I trust, it’s a lot less work for me.

    Lumped in here is also people I come across through other content. Maybe I hear them on a podcast I like, or my friend tags them on social media. They have some borrowed credibility, so it’s easier for me to invite them on.

    Leveraging PodMatch

    Finally, and what’s been most effective for me lately, is PodMatch. I’m both a host and a guest on the platform (which means I get recommended potential guests, and podcasts for me to go on), but let’s focus on the finding guests part for now:

    1. Every few hours it recommends new people who might be a good fit based on my criteria, and their profile.
    2. As I vet these folks, everything I want to know is on their profile. Area of expertise, topics, reviews, and previous interviews they’ve done. I don’t need to look in a bunch of places or do a ton of external research.
    3. I message them right on platform, and if they match with me, PodMatch sends them my scheduling link.
    4. My show also gets recommended to people, so they can pitch themselves if they think it’s a good fit.

    Since I’m getting more recommendations that I usually record, I use the pin/bookmark feature, which allows me to save guests and make a note. Then when I’m ready to reach out, I check my note, and send a message.

    Before I went on vacation, I reached out to 6 people — 5 have already responded. Between that, solo shows, and shows I’ve already recorded, I only have 4 more episodes to fill for the year.

    Not bad.

    And the best part about PodMatch is that if you’re only looking for guests, it’s $6/month. $6 to save literal hours each month? That’s an absolute steal.

  • What Makes The Lonely Island Podcast So Good (It’s Not Just Star Power)

    One of my favorite new podcasts is The Lonely Island and Seth Meyers Podcast. It’s truly fantastic — but not for the reason you might think. Sure, it features Seth Meyers, Andy Samberg, Jorma Taccone, and Akiva Schaffer — all well-known guys. But star power alone doesn’t make a podcast worth listening to.

    So, what do they have, and how can you apply it to your own show?

    As an aside, yes, the show grew faster than usual because of their star power. Reach always helps, but that’s not what makes it a good show.

    What Makes Their Show Good

    1. They Have Something Worth Talking About

    The podcast is essentially a “rewatch” show where they discuss SNL Digital Shorts by The Lonely Island. Seth, who was SNL’s head writer, worked alongside them and provides an excellent perspective on the shorts and SNL in general.

    While the show includes some banter, it remains focused. They discuss the entire SNL episode they’re covering before diving deep into how the short was created. They also bring in writers, actors, and other contributors to share their insights.

    The format is great because they essentially have segments, even if they don’t always label them as such. One segment they do call out is “Seth’s Corner,” where Seth talks about a specific topic related to the show that he wants to cover.

    2. They Have Excellent Delivery

    While behind the scenes content is amazing, just having good topics isn’t enough — it needs to be delivered well. These four guys have fantastic chemistry. As real-life friends, each brings something different to the table. Nothing feels forced, and even when it seems like a casual conversation among friends, the listener doesn’t feel excluded by inside jokes or tangents.

    Seth, as a late-night host, does a great job keeping everyone on topic.

    Compare this to something like Fake Doctors, Real Friends. Zach Braff and Donald Faison have great chemistry, and I was really interested in learning how Scrubs was made. But no one kept them on track, so the show had too many tangents and inside jokes, which took away from the main reason people tuned in.

    3. They Know Their Audience

    The Lonely Island podcast isn’t for everyone. Rewatch shows, in general, aren’t for everyone. But they knew enough people wanted this type of content, so they created it. A niche audience is key because they’ll be more engaged.

    What Can We Learn from The Lonely Island and Seth Meyers Podcast?

    Before we dive into that, let’s acknowledge what they have that you (probably) and I (definitely) don’t:

    • A strong following. They likely didn’t need to do much audience research because The Lonely Island had a popular segment on a popular TV show, and at least Seth and Andy are still very much in the public eye. It wasn’t very risky for them.
    • A full production team — producers, directors, creatives — the whole nine yards.

    While those give them an advantage, it doesn’t mean what they’ve built is impossible for someone like you or me.

    Because remember: the size of your audience doesn’t matter as much as the quality of your audience.

    OK — So What Can You Do?

    • Do your research ahead of time. Make sure people actually want the thing you’re doing a podcast on. If it’s related to your business, make sure it’s a helpful resource for current and potential customers.
    • Prep for each episode. These guys always know what they’re going to talk about before recording.
    • Don’t feel pressured to always interview someone. In fact, doing a solo show or having a consistent co-host might be even better, and easier to produce.
    • Stay focused. Keep the episode on track and deliver on the promises of both the episode and the show.

    How to Make Time to Focus on Good Content

    I mentioned the show’s production team because they help the hosts out a lot: they do most of the work, leaving the hosts free to focus on talking. We may not have production teams, but we can make our lives easier by setting up good systems. Here’s what you can do:

    • Hire a VA to help with research and episode planning. This can be affordable if you look in the right places. If you can’t hire a VA, try using ChatGPT to gather (and then vet) information.
    • Hire an editor to handle the editing. I will keep beating this drum because I think it’s the best thing you can do for your show. But if you can’t, check out this article.
    • Plan and organize your episodes. For a rewatch podcast, the show’s episodes dictate the podcast’s content, but the hosts still need to gather notes and input — and actually remember things! Some of these shorts are now 15 years old, so it takes research to jog their memories.

    We’re not The Lonely Island or Seth Meyers, but we can definitely learn a lot from their show — no matter what your podcast is about.

    What’s your biggest takeaway from the show?

Join the Discussion