Using AI to Help You with Your Podcast

Hours Categories AI

Human beings have more or less been obsessed with robots taking our jobs since the term “Robot” was first coined in 1920, in a play that depicts just that!

Then, of-course, there was I, Robot, where in 1950, Isaac Asimov lays out his “Three Laws of Robotics.”

Perhaps one of the most telling early work is Kurt Vonnegut’s Player Piano, published in 1952 about a dystopian future where virtually all jobs are replaced by automation.

For something more contemporary (and more optimistic), you can look to John Danaher’s Automation and Utopia: Human Flourishing in a World without Work, which argues that a workless, automated society may allow us to focus on more, “creative, intellectual, and social pursuits.”

You know — those things that actually make us human, and not just being striving toward complete and total efficiency.

No matter what you think, the Generative AI boom of the past year has accelerated conversations like this. Will AI replace me? What can’t AI replace? How can I leverage AI for my job? What’s overhyped?

As a podcaster, you might be wondering these same things.

After all, you’ve likely seen some AI generated content to make you think that human podcasters are on the way out.

So I thought for the penultimate article in this year’s podcast advent, we’d explore the ghost of podcast present: AI.

There will be lots of articles recapping “this year in podcasting,” but if I had to pick a topic that affected the space most this year, it would be AI.

You can think of it as podcasting’s [Artificial] Person of the Year.

The “artificial” part is important. Because even though AI has gotten exponentially better this year, there’s something AI can’t replace: the human element.

What AI can do for us is assist. It can help us generate ideas, research topics, create assets, repurpose content, and make our shows more accessible.

So let’s take a look at how AI is impacting podcasting now.

Note: I’m going to assume at this point, that you know what AI is. If not, I wrote a handy primer for you.

Generative AI is Not Automation

I think the first mindset shift we need to understand is Generative AI is not automation — that is, it doesn’t necessarily do work for us.

It can’t (or shouldn’t) write scripts, do unchecked research, or record for us, no matter how convincing some think it is.

Instead, we need to think of it as an assistant — something that helps us do our jobs better.

As long as we keep this in mind, we’ll be able to leverage generative AI properly and still make compellingly human content.

Let’s dive in!

Planning and Research

Sabermetrics transformed baseball.

A sport that’s so data-heavy used to be based on gut feeling and incomplete scouting reports — for some players, it still is.

But for most players, Sabermetrics gives them a plan. Pitchers know what pitches are most effective against specific batters. Batters know what pitch they’re most likely to see in a 2-1 count. Fielders know what part of the field a batter is most likely to hit the ball to.

In other words, they have a much better plan, thanks to the vast amount of data they have access to.

Generative AI is similar — it gives us access to a vast amount of data in an incredibly accessible way.

We can leverage tools like ChatGPT, Google’s Bard, and Bing Chat to organize and surface basically anything we want to learn more about.

As a result, when you plan your podcast, Generative AI can give you incredible insight into a number of areas.

  • What people are talking and writing about
  • What questions people are asking
  • What is already being done

…and much more.

One of the most powerful uses I’ve see here comes in the form of defining your ideal audience.

Listener Research

Something every podcaster should do is define a clear audience — they can do this through creating a mission statement for their podcast.

The mission statement defines who they serve, what problem they help their listeners solve, and how they solve that problem.

Knowing this, you can do some listener research by:

  1. Describing your audience to the AI and having it come up with 1-2 listener avatars.
  2. Asking the AI what questions your potential audience has about your podcast’s topic.
  3. Learning where you can find your audience online

Beware though! Just like Sabermetrics can give hitters a bunch of data, it can’t swing the bat for them.

AI can help you do the work. It can’t do the work for you.

Better Guest and Topic Research, too!

You wouldn’t say a bat hit a home run, right? A baseball player still needs to swing it at the perfect time to launch that thing over the wall.

Just like with pre-launch planning, AI can help us on a per-episode basis.

Leveraging AI to help us with guest and topic research has gotten so much better this year. We can use ChatGPT and Bard to get actual web results. That means we can source and validate research more easily.

We can also use it to help us come up with better interview questions in a few ways. The first is by surfacing topics we would not have thought of. Or, by summarizing recent interviews from the same guests and avoiding those topics during our interview.

This sort of better preparation will all you to differentiate yourself through great content — something that we learned from the ghost of podcast past.

Plus, we can spend some more time on the actual content, thanks to the transformative nature of AI on the production side of the house.

Production and Post Production

I think the biggest strides on the actual production side is the permeation of podcast summarization through transcription.

Less than 2 years ago, I was still making the case that podcasts need transcripts. Today, thanks to AI, they are a crucial part of the modern podcast workflow.

I don’t think I need to convince anyone today that transcripts are invaluable for both podcaster and listener alike.

Not only have AI transcription services gotten more accurate (though definitely not perfect), but their utility has grown by leaps and bounds.

Descript makes it easy to edit your podcast by editing the transcript. Both Descript and Riverside leverage transcripts to find and create clips you can share on social media.

Riverside even employs AI through the use of transcription to create a video that automatically switches to whoever is speaking at that moment.

And then there’s the increasing number of summarization tools. From Castmagic to Capsho and SwellAI, to countless others, these tools will take a transcript, process it, summarize it, and give you reusable assets like social media posts, blog posts, newsletter text, titles, descriptions, and more.

Where many podcasters struggle to write compelling copy for their titles and descriptions, these AI tools can provide a great starting point.

That said, AI can’t help us with everything — and that’s an important lesson too.

Where AI Falls Down: Promotion

The number one question I get from people who feel they already have a great production workflow in place is this:

How can I automate my podcast promotion process?

Sadly, there was nary a time I got that question where I was able to come up with a satisfactory answer.

Sure, AI tools can help us “find” and create clips. It can come up with tweets and LinkedIn posts and newsletter copy.

But it can’t possibly know what content is most interesting to our niche audience. It can’t know if the clip it selected falls in line with our mission statement.

It can’t meaningfully engage with our audience online or in communities.

And it can’t force guests to share our show.

And with the ever-changing landscape of social media algorithms, we can’t necessarily rely on those for growth anyway.

Instead, when it comes to promotion, that’s still on us. We can use AI to help us create assets, but we can’t outsource the actual promotion to an AI. That still requires that thing I mentioned at the top of the article: the human element.

Use AI to Help YOU Inspire Your Audience

And that’s really the purpose of Scrooge meeting the Ghost of Christmas Present, right? To learn about the joy of spending time with family. To see people struggling who are still happy to be together.

And to inspire change through common stories highlighting our humanity.

So while AI has definitely shown us it can have a huge impact on our podcast process from planning to promotion, there’s a much bigger lesson we can learn from the Ghost of Podcast Present.

Podcasting still requires something even more important than efficiency: humanity.

Joe Casabona

Podcast Systems Coach

Joe Casabona is a podcast and automation coach who helps coaches, course creators, and authors grow their podcasts into authority-building lead generators. He does that through expert-tested systems that come with 10 years experience podcasting, 15 years teaching, and over 20 years working the web.

Related

  • The Unique Value Proposition of Up My Nursing Game

    Hours Categories Workflows

    There’s a reason I’m so ardent about the need for a podcast mission statement. Answering those questions (“who is my audience,” “what problem do they have,” and, “how can I solve it for them”) will help guide you and unlock interesting ideas and value propositions for your listeners. This will make your show stand out.

    And one of the most interesting podcast value propositions I know of is from Annie Fulton (RN, BSN, PCCN). Her podcast, Up My Nursing Game, has a very unique value proposition for her listeners: nurses can use it for continuing education credits.

    Let’s rewind for a minute.

    This is so interesting to be because I have direct experience with this. My wife is a nurse, and every year she struggles to hit the requisite 30 hours of continuing education so she can renew her nursing license.

    It’s because her options are mostly terrible (that’s my official assessment, not hers). Most of the continuing education is long, boring videos of power point presentations.

    But Up My Nursing Game is none of that. It’s interesting interviews with people in the medical field, from a currently practicing nurse — someone who’s in the trenches!

    Listen to the episodes, take the assessment at VCU Health, and you’ve logged time towards those 30 hours.

    This also makes Annie’s podcast very popular. It gets lots of listens from people in the nursing, and wider medical, field. It’s obvious why. She’s making an important part of being a nurse so much easier.

    Instead of being stuck in front of a laptop during 30 of your free hours (plus the assessment), you could listen to an episode on your commute to the hospital.

    So what can we learn?

    The first thing, which I mentioned earlier, is that you should have a rock-solid mission statement.

    But the second and third come from her actual workflow.

    I will likely be doing a deep dive of Annie’s process because it’s so interesting, but because her show counts as continuing education, it needs to hit a certain standard of quality.

    That means when she books guests, they need to sign some papers, she needs to submit each episode to VCU Health for marking them as continuing education, and she needs to create assessments.

    She also needs to script parts of her episodes so that she’s ensuring she covers a topic completely, and the answers for the assessments are covered in the episodes.

    So the second lesson is that your workflow doesn’t need to follow some prescribed way to create your show. This is obviously a lot of work for Annie, but it’s been worth it as she’s gained sponsors and personal benefits.

    However, she’s still a full time nurse with a young child — so anything she can do to improve her workflow would be a huge boon to her.

    You might notice that over the course of this year, she’s done a lot more solo episodes. This is to help with her workflow.

    When we worked together in 2022, she asked me how to lighten the time commitment and bottleneck in parts of her process. In auditing her workflow, we determined that interviews add even more time to her production process than the typical interview show.

    So I asked her if she could do more solo episodes, while still maintaining the show’s status for continuing education.

    In the following months, she came up with a workflow that allows her to do just that, and it appears to be going well!

    Your third and final lesson: experiment with different formats. If you always do interviews, try solo shows. If you always so solo shows, bring on a co-host to see if it works sometimes.

    You might be able to unlock a new type of content that saves you time AND resonates with your audience.

    Disclosure: Annie hired me for podcast coaching in 2022.

  • What is the Best Call to Action for Your Podcast?

    Hours Categories Content, Growth

    We’ve all experienced analysis paralysis. There are too many items on the menu at a restaurant and you’re not sure what to order. There are seemingly a million Apple Watch bands – which do you pick? What’s really the difference between the Toyota Sienna LE and XLE?!

    What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route?

    I don’t think so. Here’s why.

    Too Many Requests Result in Zero Action

    My daughter is 6 years old and there are a few things we need to do for her to make her feel like she’s in some sort of control.

    We need to tell her what’s happening next. This comes in the form of a daily schedule. She knows when she wakes up we get changed, brush teeth, eat breakfast, and clean the sun room. Then she can have iPad time.

    I need to make sure I don’t tell her to do too many things at once because she’ll get overwhelmed and do none of them.

    My son, who’s 3, needs the same treatment. Except when he’s overwhelmed, he gets upset because he doesn’t understand what’s going on. This is how toddlers act. They want to be in the know.

    I also need to show them the positive results — the benefit — of them doing 3 things they’d rather not do. Experts call this a “preferred activity,” and it’s their reward for following the schedule.

    Now, I’m not saying our podcast listeners are toddlers, but much like little kids, we don’t usually have their full attention. Podcasting, for many, is a multitasking activity. So we need to make our intentions and the benefits crystal clear.

    You Should Have One Clear CTA

    Because of that, you should have one clear CTA that you repeat throughout the show. You should mention it at the beginning, somewhere in the middle (related to the content) and you should mention it a few times at the end.

    Remember: you have listeners who are half paying attention so repetition is important. You don’t want to overwhelm or confuse the listener as to what you want them to do most. So have one CTA.

    Make Your CTA to Join Your Mailing List

    You know what is a great place to promote multiple things? Your mailing list. You have a reader’s full attention there — especially if they open the email.

    There you can promote your membership, products, or even ask for a review in Apple Podcasts.

    Plus, while it might be easy to skip an episode, mailing list subscribers will at the very least see your name in their inbox weekly. They’re buying into more of your content!

    So in your CTA, ask people to join your mailing list. Give them an incentive. Tell them all the great things they’ll get outside the podcast.

    Highlight the benefits!

    Podcaster and friend Matt Medieros recommends having a dedicated subscribe page with the email opt-in as well as podcast subscribe buttons, which I think is a great idea.

    What About Show Notes?

    Sometimes there’s a lot you want to mention. Maybe there are links you reference, a mailing list, rating and reviews, etc.

    The way apps handle show notes/episode descriptions these days are pretty great. I recommend putting the crucial links there — anything referenced in the show, a link to your mailing list, etc.

    But listeners will probably see those anyway. So you still need to ask them to do something — and I think “join my mailing list” should be that something.

    Clarity and Repetition are Key

    Clarity and repetition are key. You need to make sure your listener knows, beyond the shadow of a doubt, what you think their most important next step is.

    This takes some practice and strategic placement. And as I discussed with Zach Swinehart on a recent episode, you might want to track certain placements differently.

    But if you take one thing away from this article, it should be this:

    Have one, clear call to action for your listeners.

  • 5 Content Ideas for Your Podcast

    Hours Categories Content

    Your business is stagnating. Maybe sales are as high as you’d like. Maybe you can’t seem to attract more customers.

    Have you had that feeling? that no matter what you do, your sales and mailing list, and income, are flatlining? You know something needs to change, but you don’t know what.

    I know what that feels like. I’ve been there. As I prepared to leave my full time job, I had a false sense of security for how much work I thought would come in. Boy was I wrong. I ripped through my small amount of work quickly.

    Do what you set out to do

    You didn’t start a business to struggle or worry about money. if you’re like me, you wanted freedom. But when you’re struggling in your business, it doesn’t feel like freedom. You feel chained to your desk, hoping more work comes in.

    It doesn’t have to feel like that. And with a podcast, it won’t. Launching a podcast will help you establish yourself as an authority in your field, reaching a new audience, and generate more leads…

    …with the right content.

    Get 40+ Automations for FREE!

    One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my automations. And for a limited time, you can get access to the entire database. That’s over 40 automations for Zapier, Make, Shortcuts, and more.

    Get Instant Access using the form below:

    Full Automation Database

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    5 Content Ideas

    Here are some general ideas you can take – while I originally wrote this in the context of podcasting, you can use them for your blog, YouTube channel, live stream, or anything else you can think of!

    1. Interviews

    Interviewing experts in your field, as well as people that are relatable to your audience, can help you expand your network, reach new audiences, and establish yourself as an influencer in your field.

    Some of My Favorite Interviews

    2. Round Ups / Lists

    Picking a topic and listing tools, tips, and resources gives your audience actionable tasks that they can start implementing the day the episode comes out. Stating your own recommendations can also generate more questions, allowing you to engage with your audience!

    Examples:

    • 5 ways to launch your online course
    • 7 tips for building a landing page
    • 9 creative ways to keep kids entertained on a rainy day

    3. Tutorial / In-Depth Advice

    Pick a topic and go deep on it. Tell listeners every step they need to take to do something, whether it’s how to set up a WordPress site, or how to cut your own hair. Show listeners you know everything there is to know about a topic.

    And perhaps most importantly, give them a quick win. You want your listeners to try what you advise and be successful – not be frustrated.

    4. Customer / Client Spotlight

    Listeners love content they can relate to. If you can pick a customer or client and highlight how they’ve been able to improve using your product or service, that will be great content for you.

    Be sure to make the episode about the client, and the audience, and not about you. And most importantly, let the guest do the talking!

    5. Behind the Scenes

    People love peaking behind the curtain, so a behind the scenes episode is great content. Show your listeners how you built a product, service, or process. Be detailed about it! It will prove that you think through your problems to find good solutions.

    You can also combine this with number 4 and do a case study. Just be sure to get your client’s consent.

    Bonus: Flip the Script

    My most popular episode of all time is an episode where my friend Jeff Large interviewed me about how I created the podcast, to commemorate 100 episodes of the show.

    This combines several different episode types: behind the scenes, interview, and in- depth advice. Listeners really seemed to love that episode and they’ll love yours too! You get to flex a little, and since your audience is also invested in your story, it will provide great insights for them.

    You Can Do It!

    Your business depends on growth. Stagnation means lost revenue and lost opportunities. The world is constantly changing, and if you don’t change with it, you won’t be in business for much longer.

    Luckily, you’ve already taken steps to make the changes you need to make. With a podcast (or blog or YouTube channel), you can release unique and captivating content, reach a new audience, help people, and generate leads.

    You podcast can do for you what my podcast has done for me.

  • 7 Ways to Grow Your Podcast (Webinar Replay)

    Hours Categories Events, Growth

    Over the summer, I gave my most popular webinar of the year: 7 Ways to Grow Your Podcast.

    And while the live webinar is free for everyone, after the first 48 hours, replays become members-only content.

    However, keeping with this year’s advent tradition of giving [something away every 5 days], I thought that this was a perfect candidate.

    Here’s what we cover:

    • Making your podcast available in various directories
    • Enhancing podcast titles and descriptions for better search visibility
    • Using podcast swaps to grow your audience
    • Leveraging social media for effective podcast promotion
    • Tools and tactics for sustainable podcast growth

    So enjoy — the video is embedded below. No paywall or email opt-in required!

  • How to get More Comfortable Behind the Mic

    Hours Categories Gear, Recording Space, Tips

    On my wedding day, I was standing inside the church, in front of the alter, welcoming the 200+ guests we had invited as they came in and found their seats.

    My friend Alex came up to me at some point at said, “Joey — you look so calm and comfortable. On my wedding day I was a nervous mess.”

    It’s true. I was feeling great on my wedding day; I didn’t feel those nerves because I was used to being in front of people, and unlike some talks I gave, this was a friendly audience, ready to help us celebrate.

    That experience reminds me of a question I got while speaking at a conference back in 2019: “How do you get more comfortable speaking into the microphone.” I loved it because while I often focus on the technical aspects of creating a podcast, there can be a real issue with getting comfortable recording, especially if you’re doing a solo show. So my answer: get your reps in.

    Meant to Perform

    In my answer to Travis, the guy who asked the question, I mentioned that I was in Drama Club. In fact, I did it from second grade (around 7 or 8) through high school. I tried out in college but was involved in too many other things…I truly miss being in plays! But that’s beside the point.

    The point is that my second grade teacher, Miss McCullough1 knew that I’d be a good performer because of the way I acted in the classroom. And she encouraged that in me. I’m eternally grateful for that encouragement, because I know it made me more comfortable as a public speaker, teacher, and podcaster.

    When someone else asked if I recommend taking drama classes (or the like) to be more comfortable, I responded that I never took classes myself, but I don’t recommend it. Here’s why.

    I was Uncomfortable my First Time Recording

    Even with all of my stage, speaking, and teaching experience, I was a little uncomfortable sitting down in front of my computer to record. You can tell in some of my earlier videos and episodes.

    It’s a different experience. There’s no crowd energy or fellow cast members to feed off of. Especially if you’re doing a solo show, it’s just you, your computer and a mic. So it can feel a little weird, speaking as if you’re taking to someone, making eye contact with your camera, having a one way conversation.

    Get Your Reps In

    There’s a common saying in work out circles that I’ve heard being used elsewhere: get your reps in. Basically, the best way to get good at something is to continually do it. Recording a Podcast is no different.

    The best thing you can do is keep recording episodes to get better. I heard some fantastic advice on Episode 500 of Mac Power Users: assume you’ll record a few demos first.

    This goes hand-in-hand with my advice of recording 5-10 episodes before you do anything else. It will help you get more comfortable, find your voice, and it will help you get some reps in.

    You Don’t Need to Publish Everything

    The best part of doing some demo episodes is you don’t need to publish them. Like a QB reviewing a training camp tape, you can listen to those recordings, take note of what you want to change, and try again. Then, after a few tries, publish!

    Try, then Publish

    Notice I didn’t say, “when you’re happy with the results,” or, “when it’s perfect.” You probably won’t think it’s perfect at the beginning. I still don’t. But 400+ episodes in, and I’m comfortable enough to just hit record and get it done.

    1. Now Sister Mary McCullough ↩

  • Are Podcast Memberships Worth Doing?

    Hours Categories Making Money, Memberships

    When I first launched my podcast, I told myself that once I got to 100,000 downloads lifetime, I’d launch a membership — believing that was proof enough that people would support my work.

    Well, lucky…and unlucky…for me, I hit that milestone in 9 months. So I got to work. And by work, I mean I “borrowed” benefits and pricing from other podcasters, and I used Patreon, because that’s what everyone used at the time.

    I made a negligible amount of money and reached 4 people total. So I decided to fold it. I’d eventually relaunch it, but I continue to mold it into something people actually want.

    Last year was a wake-up call for me that my business relied too much on sponsorship money — something many podcasters have been wrestling with since the pandemic.

    And even though I’m trying to make a membership work, the trials and tribulations of launching a membership have me wondering: are podcast memberships worth doing?

    Or perhaps a more accurate question is: are small-audience podcast memberships worth doing?

    I think the answer is yes1, but you absolutely need to make the “small audience” distinction.

    When we model our memberships off big podcasts — those from Wondery, ATP, the Relay.fm shows, etc — we put ourself at a disadvantage because they are doing a volume play.

    They have hundreds of thousands — even millions — of listeners, many of whom are engaged.

    The value proposition for Wondery is almost too good to pass up if you like their shows. Less than $6 per month, you get access to their entire library — dozens of shows — ad free, with bonus content.

    Small audience memberships can’t do that. You’re creating too much content for too little money.

    How to Make a Small Audience Podcast Membership Work

    To make your membership worth it with a small audience, you need to do a few things:

    1. Offer a small number of benefits, many of which are low-effort for you and high-value for your listeners.
    2. Make at least one of those benefits high effort and high value.
    3. Charge way more than $5-10/month.
    4. Be everywhere.

    OK truth be told, I can’t really prescribe “be everywhere” yet. That’s my grand experiment for 2024.

    But the rest…that’s experience talking.

    I should also mention this is predicated on the fact that you’ve done some due diligence and know you have at least some people willing to pay for a membership from you. This is where a ​mailing list for your podcast​ really comes in handy.

    The Benefits

    Here’s where you don’t want to be: on the hook for creating a ton of content for 1 person.

    If no one signs up, fine. You have no one expecting you to deliver. But if one person signs up at $5/mo, suddenly you’re adding a bunch of extra effort for what…50 cents an hour?

    So most of your benefits should be easy to execute. Make your shows ad-free. Release the raw video. These are assets you already have, that you can slightly modify and release.

    What you’re not doing is committing to a 1,000 word essay every week for 1 person.

    This is also where I’m going to tell you to forget the community at first. An inactive community is a bad look. It signals to your members that either no one is there, or no one is engaged. Setting up a Discord is easy. Cultivating a community is hard.

    But truth be told, we’re still looking at benefits the wrong way. Because the benefits are not about what you want to do. It’s about what is valuable to your audience.

    That’s why you need, with a small audience, to make the benefits higher effort, but also higher value.

    Your ​podcast’s mission statement​ will help you sort out who you help and what problems you solve. Your membership benefits should take this even further.

    If you’re solving problems through conversation on your podcast, solve them with one-on-one, group, or async support in your membership.

    One clear signal that I’m on the right track with my membership benefits is the click through rate on Day 15’s email, where I gave you my automations database. I saw a 300% increase in CTR.

    So answer this: what’s a high impact benefit you can offer listeners of your podcast to turn them into members?

    Pricing

    Which brings me to the next thing: how do you price your membership?

    If you have 1,000 listeners and there’s a conversion rate of 1%, that gives you 10 people to start. So…is $50 (or even $100) per month enough for you to deliver everything you want to deliver?

    Probably not. But that’s why we’re thinking about the high impact benefit — high impact means higher price.

    My membership is undergoing big changes in 2024, largely in part due to the realizations I’ve made this year2. And while I have a handful of paying members who will continue to get what they’re paying for, I’m adding a new, higher impact level.

    It’s still an experiment (more on that in a bit), but it’s very much a data-backed experiment and not one based on vibes.

    Starting in 2024, my members are going to get more of me through group calls and monthly “Sprints” based on certain topics.

    This sort of high impact benefit should allow me to increase the price from where my membership started in January — $5/mo — to $100/mo.

    Those sprints will be based on my listeners’ biggest pain points (staying consistent, improving process, launching a better podcast, pivoting, etc).

    That increases a member’s value 1900%. Or put a different way, to make $100/mo, I’ll only need to sell 1 membership instead of 20.

    You Need to Experiment

    Based on data

    The truth is, you probably won’t get it right on the first try. But if you have conversations from your listeners, learn their pain points and what’s worth money to them, then implement something — even if it’s low tech at first — and gather feedback.

    The great thing about those early sign ups is they’ll be your biggest supporters. So you can be open with that about what you’re working on. That, coupled with a locked in lower price, and you should have some leeway to get your membership in tip-top shape.

    So, going back to our original question: Are podcast memberships worth doing? I think the answer is yes, if:

    1. The pricing is inversely proportional to your audience size (smaller audience = higher price).
    2. You do some up-front research on what to offer.
    3. You’re willing to experiment.
    4. You understand that we’re playing the long game here.

    I’m excited to experiment with my membership in multiple ways in 2024. And if you’re wondering…yes. ​My members will get a front row seat to those experiments​.

    1. I’m basically tripling down on my membership in 2024. ↩
    2. The same ones I’m sharing with you in this very article. ↩

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